In the perspiration and warmth of Nikolskaya Road, men embrace and posture for photos with grinning ladies interested by their shaded wigs and horned Viking caps.
The segment of bars and shops a couple of hundred yards from the Kremlin is a devour of lager and merriment for football fans going by Moscow for the World Glass.
It is likewise where Mariana Zacarias was sexually hassled while doing her activity. Like various other female columnists, she has been grabbed and kissed while covering the competition.
With more ladies watching and working in football than any other time in recent memory, stories like hers have drawn shocked responses via web-based networking media, pushing the issue of sexism and badgering into the spotlight at the world's greatest donning occasion.
A man in a white Shirt got Zacarias' head in the two hands and constrained his mouth onto her face as she battled, receiver close by, before the camera. She distributed the video online in a report for Mexican games site Medio Tiempo.
Amid another communicate, a passing man slapped her base. On a third event, another man seized her.
"It is disagreeable and hostile and it shouldn't occur," she told AFP.
"We are doing our activity and you merit regard, regardless of whether you are a man or a lady."
- Grabbing live on air -
A series of clasps distributed online have indicated fans kissing and grabbing columnists or singing vulgar or offending melodies at female fans.
No less than two female AFP writers have been irritated by fans while covering the World Glass. One of them was grabbed and tossed noticeable all around by fans praising an objective.
In Nikolskaya Road on one match night, AFP got on film the minute a man snatched and kissed Russian TV journalist Yulia Shatilova.
"It has transformed into a kind of excitement, a sort of amusement, particularly with female columnists," she said a short time later.
"It's fairly humiliating what is going on here, particularly during the evening."
- Ladies venturing up -
Ladies writers say they regularly hear men disclosing to them they don't know anything about the excellent diversion. In any case, more ladies seem, by all accounts, to be watching and working in football than any time in recent memory, conveying the issue of sexism to the fore.
A FIFA review of TV seeing figures crosswise over 25 key markets amid the 2014 World Glass demonstrated that about 40 for each penny of watchers were female.
The London-based system Toll, which crusades against segregation in sport, named 44 female supporters engaged with cutting edge broadcasting at the World Glass and said there were known to be "some more".
"From the quantity of ladies engaged with authority, the storylines of television publicizing, the steady television close-ups of alluring ladies in the group, to the quantity of female toilets inside stadiums - the part of ladies is detached, frequently as objects of embellishment," Toll said in a blog.
Be that as it may, "there is another story to this World Glass. One that sees the spaces for ladies to make their check developing," it included.
"Without precedent for the historical backdrop of the competition the general secretary of FIFA is a lady," Fatma Samoura of Senegal.
She herself brought in a tweet this week for ladies experts at the competition to be regarded.
- Football's #MeToo minute? -
Not as much as multi year back the Harvey Weinstein embarrassment constrained rape out beyond all detectable inhibitions in the film business and started the "Me as well" development to upbraid such misuse on the web.
In spite of the fact that the current month's badgering cases have included fans instead of authorities, some are pondering whether this World Container will be a sort of #MeToo minute for football.
"MeToo is an upheaval in which individuals can stand up to put a conclusion to badgering in all territories," said Zacarias.
"On account of the World Container and the end result for me - that is a piece of the MeToo development as well."
Russian lobbyist Alena Popova propelled an appeal to against fans who were taped singing sexist serenades.
"This isn't about 'Me As well'. This is about a more genuine battle for fundamental rights and individual limits for everybody, paying little heed to sex," she told AFP.
"It is great that a global exchange about this has begun, on account of the World Glass."
- Fans forever -
A few fans who made a trip to Russia said the online turmoil in regards to badgering did not do equity to the well disposed climate at the World Container.
"I don't comprehend it. I don't feel that (strain) when I go to the stadiums," said Adriana Coelho, 39, going to from Rio de Janeiro, subsequent to posturing for photographs with Russian families on Moscow's Red Square.
In such a pleasant setting, some observe the World Glass as a chance to change mentalities.
"I have been a football fan for my entire life," said Fernanda Flores, 31, a marketing expert from Mexico City, remaining in the daylight on Red Square.
"We realize that at the World Glass it is for the most part men. Be that as it may, in Mexico there are an ever increasing number of ladies watching football... An occasion like this is for both genders."
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